What is the perfect combination standing behind the Head of UX Persona?

Nowadays, that is not a secret that the UX designer’s role is to make a product or service usable, enjoyable, and accessible.

However, when it comes to identifying the Persona of the Design Lead from a UX perspective, we may need to dig a bit deeper than that. So let's discover together the whole thing.

1_They are Empathetic.

2_Generous with their Time and Attention.

3_Tirelessly Fighting for the Team and for the Users at the same time.

4_They are Seasoned Design Practitioners which are ready to stop practicing the craft.


1_Removing all the obstacles preventing designers from doing the best work of their lives.

2_Promoting importance of design within the organization.

3_Building as great and diverse design team.

4_Becoming the worst designer in the team.


1_Hiring for all the Design Roles

2_Navigating between a Stakeholder´s requests, Design and the Rest of the Team envolved into the production porocess.

3_Leaving all “the craft” for Design Team.

4_Finding a right balance between guiding and demanding.

This information is normally displayed in a visual document, so that it can comfortably serve as a reference point throughout the design process. Generally, a user persona document will include an image of the person, quotes and details about any behavioral patterns — all in relation to your product.

To sum up, we have to remember the purpose of personas is to gather your findings and use them to define a realistic character that is likely to use your product. Thats why personifying users, it helps to visualize them as real people. As such, you can relate to their limitations, struggles, successes and goals, ultimately enabling you to create a personalized user experience optimized for their needs.



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